How we made HEYDUDE SPAIN go viral on Instagram
From 700 to 1,100,000views in 1 month without spending on ads
In just 30 days, we went from 700 views per video to nearly 1 million organic views. From our reels production studio for businesses, we positioned HeyDude Spain as a relatable, viral brand with a real community on social media, all without paid campaigns.
+1.000.000 monthly impressions
+1.000% reach growth
x100 their engagement
HEYDUDE is an international footwear brand known for its comfort, laid-back style, and urban personality.
In Spain, the brand had a base of 12,500 followers on Instagram, but its posts barely reached over 700 views.
They had a great product, but not a solid content strategy. Their social media communication wasn’t connecting with the local audience.
HeyDude wanted to increase brand awareness in Spain without relying on influencers or paid advertising campaigns. Like many established brands, they were stuck in the classic funnel: great product, strong branding… but completely underused social media.
They were looking to build a community, generate organic traffic, and have an external team fully in charge of creating effective reels.
The opportunity was clear: content was the only thing missing.
As a reels production company for businesses, we knew the first step was to listen.
Before filming a single second, we analyzed:
- The current brand tone.
- What their community was (and wasn’t) responding to.
- What type of content resonated with their target audience in Spain.
We noticed their Instagram felt distant, with content that lacked a human touch, too much like a catalog and with zero organic interaction. The content didn’t spark emotion or generate conversation.
We found that HeyDude’s Instagram profile had an overly corporate approach: generic reels, no real interaction, and no content tailored to the Spanish consumer. We analyzed the tone, post types, engagement by format, and the activity of their community.
We reviewed their posts, analytics, engagement, and visual style.
We applied our audit system focused on vertical content and organic growth.
We identified three key problems:
- Lack of human and emotional content.
- Complete absence of UGC (user-generated content from real people).
- A catalog-style visual approach that didn’t work on social media.
This audit allowed us to redefine the content into a format that was more relatable, direct, and aligned with the local digital culture.
We knew that just showcasing the product wasn’t enough: we had to make people want to be part of the HeyDude universe, and that can only be achieved with a clear narrative, human-centered content, and well-crafted viral formats.
From our reels agency for businesses, we designed a vertical content strategy focused on organic virality and community building. We went for videos with real people, spontaneous dynamics, and urban challenges that sparked conversation.
In this initial phase, we tested different formats (interviews, challenges, micro-stories) to find the ones that best resonated with their audience. We created a flexible calendar based on trends and audience behavior.
The goal was to position HeyDude as a relatable brand, with shareable, consistent content designed to grow their community sustainably.
Everything changed with the fifth video. This is where the strategy took off.
We decided to launch a real urban challenge on the streets of Barcelona:
We asked women if they were willing to swap the shoes they were wearing for a pair of HEYDUDE Austin Lift , a model that was being promoted that week.
We showed real people saying “no” (yes, we included it because it boosts retention) and a few others accepting the challenge. That contrast, the authenticity, and the spontaneity of the street are what turned a simple video into viral content.
The result was explosive.
In just one month, we multiplied reach by 1,000 and increased engagement, proving that you don’t need ad campaigns when you have a great idea and flawless execution.
¿Your brand needs to take off on social media too?
If you have a business in Barcelona or nearby, a great product, and you know you could be doing much more with your Instagram or TikTok, you’re losing visits and sales every week you’re not working on it.
We’re not just another agency. We’re a content production studio specialized in Instagram and TikTok for long-term-focused businesses.
We only work with brands that want to:
– Grow organically
– Fully delegate their vertical content strategy
– Build a real community around their brand
– Develop a sustainable long-term strategy
Want us to analyze your social media and see if we can do the same for your brand?
